CoStar Insights Virtual Reality Technology Transforming the Apartment Search Experience, Says

by Shara Dahl | Sep 06, 2016

CNET Image and its virtual reality (VR) technology were recently featured on, a leading news and product review website that tracks consumer technology breakthroughs.

The site featured both an article and a video illustrating’s VR experience, which was featured at the National Apartment Association conference in June.  Attendees walked through a series of properties using’s HTC Vive headsets and hand controllers.

“Finding an apartment to rent can be a time-consuming process,” the feature explains.  “ is testing a virtual reality experience that may help you rent a new apartment without needing to set foot in the real house.”

The video shows conference attendees actually experiencing virtual apartment walk-throughs.  Joe Albrecht, CoStar vice president of software development, noted that VR tours offer consumers the proof that they’re not just getting the “best” view through traditional photos. 

“VR puts (prospective renters) in control of the experience and they like being able to walk around any part of the apartment,” he explains.

The video also notes that 360-degree video tours are changing the way buyers view properties. An agent from Peabody & Smith used a virtual tour to sell a house in New Hampshire to an international buyer. Based in Dubai, the buyer never actually set foot in the house before purchasing the property.

View the article and the video to learn more about the HTC Vive VR experience, which will be released soon to the public.  


This post may include "forward-looking statements" including, without limitation, statements regarding CoStar's expectations or beliefs, which are based on our current beliefs and various assumptions concerning future events and circumstances that are subject to change.  Actual results and events may ultimately be materially different.  All forward-looking statements are based on information available on the date published, and we assume no obligation to update these statements.  You should not construe this post as investment, tax, accounting or legal advice.