CoStar Insights

Apartments.com – The Clear Leader

by Keosha Burns | Jul 18, 2016
Apartments.com logo
Providing More Qualified Renters, Innovative Tools and Listings than Anyone Else in Our Space


Proudly stated, the success at Apartments.com is based on a commitment to deliver the most qualified leads to advertisers, relevant marketing and a collective passion to give renters great choices, powerful search tools and valuable content. These qualities connect more prospective renters with property managers – renters are more informed, thus better qualified – than any other apartment rental networks in the industry. 

Apartments.com has built an unbeatable network of sites, including Apartments.com, ApartmentFinder.com, ApartmentHomeLiving.com, and through an exclusive partnership, we feed properties to Move.com, realtor.com and doorsteps.com, bringing the most comprehensive rental searches to consumers. According to the most recent comScore numbers,  the Apartments.com Network leads in unique visits, with 16% more than any other apartment rental network.

Always bringing innovation to the multifamily industry, one way Apartments.com delivers transparency and accountability to the apartment search process is through property reviews. You could say that allowing only residents to post reviews on a property, like what happens on some other rental sites, would leave consumers with only half the story. Apartments.com continues to set the standard for transparency in the industry. 

According to comScore, Apartments.com received 244 million visits from March 2015 through May 2016, placing the site in first place as the most trafficked apartment rental site, for well over a year. This winning-streak continues to validate the site’s renter-centric redesign, backed by the network’s milestone delivery of more than 50 million True Leads™ to rental communities across the country, representing millions of satisfied renters and advertisers.

True Leads™ are qualified prospective renters from Apartments.com delivered to apartment communities. Using our innovative tools, these visitors have the ability to really hone in on their personal preferences for their next rental home.  Visitors spend an average of 14 minutes on the site and view over 26 pages of content, according to comScore. Renters get deep insights on the property with actual availabilities, 3D tours, images, renter reviews and detailed neighborhood information.  When a lead is submitted through Apartments.com, the prospective renter is better informed and more qualified.

In addition to our innovative features, tools and in-depth content, we have an inventory of over 800,000 apartments, houses, condos and townhomes bringing an unsurpassed catalog of choices to the consumer.  
 
Apartments.com’s leading technology continues to transform the experience for renters and advertiser alike. Apartments.com teamed up with Matterport to offer 3D virtual tours of apartments. We have taken this a step further and are exploring the latest technology in virtual reality to find new ways to serve consumers with the best view into our properties. See what CNET had to say about it

Don’t be fooled by false statements, incomplete surveys and “creative” math. The Apartments.com network is clearly the most trafficked, highly respected online apartment listing network, with the most listings and the best leads available. 


 
 

This post may include "forward-looking statements" including, without limitation, statements regarding CoStar's expectations or beliefs, which are based on our current beliefs and various assumptions concerning future events and circumstances that are subject to change.  Actual results and events may ultimately be materially different.  All forward-looking statements are based on information available on the date published, and we assume no obligation to update these statements.  You should not construe this post as investment, tax, accounting or legal advice.