CoStar Insights

What Makes a “True Lead™”? Explains It

by Shara Dahl | Jun 06, 2016

Just two years after its acquisition by CoStar Group and a complete site re-launch, the Network has delivered its 50 millionth lead to property advertisers. 

The highly informed prospective renters who have submitted a lead after researching a listing on one or more of the network of sites are designated as “True Leads” – and they receive that designation based on how they’re generated, using a number of factors. When a lead is submitted through, the prospective renter is better informed and therefore more qualified.

Take a closer look at what True Leads are, and how the Network delivers the search results, tools, content and data that renters are looking for.  View the infographic below.


This post may include "forward-looking statements" including, without limitation, statements regarding CoStar's expectations or beliefs, which are based on our current beliefs and various assumptions concerning future events and circumstances that are subject to change.  Actual results and events may ultimately be materially different.  All forward-looking statements are based on information available on the date published, and we assume no obligation to update these statements.  You should not construe this post as investment, tax, accounting or legal advice.