CoStar Insights

Case Study: How Heatherwood Luxury Properties Drives Leads and Leases

by Shara Dahl | May 20, 2016

HeatherwoodFamily owned and operated Heatherwood Luxury Rentals has built and managed successful upscale residential rental communities, commercial properties and urban spaces across nearly every aspect of the New York City real estate market for more than 60 years.

Today, its prime rental property portfolio spans Brooklyn and Queens to the east end of Long Island, and includes more than 20 luxury residential rental communities and extensive commercial properties, as well as additional building and development projects.

Already an established market force, Heatherwood looked to broaden its expertise and subsequent success in two key areas.

 First, the company wanted to sharpen its competitive information edge. “We were looking to gain a clearer understanding of what the competition around our properties had to offer – including amenities, pricing, and other elements,” explained Michael Spampinato, Heatherwood Marketing Director.

“Our goal was to become more educated and strategic when it came to pricing and offering specials,” he continued. “We also wanted to see what new buildings or projects were being proposed or constructed near our existing Queens and Brooklyn locations.”

Heatherwood also wanted to gain the most accurate information about land and/or buildings for sale in areas where the company wanted to pursue new development. “We needed to make sure this information was provided to us fast – as opposed to learning about it weeks or months after the fact,” Spampinato explained. “We also wanted to be able to identify reliable information about building owners and sale details.”

Heatherwood had already been advertising many of its properties on Apartments.com, owned by CoStar Group. However, in the wake of significant new enhancements to Apartments.com over the past year – including a $100 million marketing campaign, a simplified listing and user experience and renter-friendly search tools, imagery and information – the company decided to upgrade its property listings and advertise all its communities on the site.

In addition to upgraded listings on the Apartments.com network, Heatherwood also began using Costar Market Analytics, which offers multifamily professionals the most up-to-date, verified information on competitive rent comps, occupancies, concessions, construction plans and high-quality visual content. Apartments.com listing data informs the CoStar Market Analytics database; as a result, when Heatherwood leaders view competitive rents, they can be confident they’re viewing real-time numbers.

“From a competitive standpoint, we’re seeing great value through the combined power of Apartments.com and CoStar Market Analytics,” said Spampinato. “During a time when we’re looking to expand our portfolio, we’ve been able to use the data generated by CoStar Market Analytics to set up alerts on competitive projects and new development updates, as well as land and building sales in areas that matter to us.”

Spampinato added Heatherwood gains and leverages the right information quickly through the CoStar Market Analytics database. “We now have a process for looking into the competition and gathering the right information,” he continued. “We know what’s coming, and we have the advance notice necessary to make modifications to our approach on current projects, which gives us a true market edge.”

For more information, visit http://www.costar.com/home/heatherwood-case-study.

289 comments

Leave a comment
  1. Pankaj | Sep 20, 2018
    Really Nice. Thanks for sharing this informative blog. Visit for Web Designing Company in Delhi
  2. Tim Cole | Sep 19, 2018
    Interesting topic for a blog. I have been searching the Internet for fun and came upon your website. Fabulous post. Thanks a ton for sharing your knowledge! It is great to see that some people still put in an effort into managing their websites. I'll be sure to check back again real soon.DETECTIVES PRIVADOS MADRID
  3. Dustin R. Reed | Sep 19, 2018
    I read that Post and got it fine and informative.DETECTIVES PRIVADOS MADRID
  4. Pankaj | Sep 18, 2018
    Nice Blog, thanks for sharing it. This really nice amazing and valuable blog. Visit for Web Design Company in Delhi
  5. norton.com/setup | Sep 14, 2018
    Step by step Instructions for norton.com/setup.Have you any trouble to Download, install and Activate your norton.com/setup, then we will Instruct you step by step for norton.com/setup.norton.com/setupwww.norton.com/setupnorton setup
  6. Carl Smith | Sep 13, 2018
    Well i am a regular reader of new blogs and i found this one is also such a nice one... keep it up norton.com/setup office.com/setup norton.com/setup
  7. Carl Smith | Sep 13, 2018
    Well i am a regular reader of new blogs and i found this one is also such a nice one... keep it up
    <a href="http://notronsetup.com/"> norton.com/setup </a> l 
    <a href="http://setup-activation.org/">office.com/setup</a> l 
    <a href="http://notronsetup.com/"> norton.com/setup </a>
  8. Carl Smith | Sep 13, 2018

    Well i am a regular reader of new blogs and i found this one is also such a nice one... keep it up

    <a href="https://notronsetup.com/"> norton.com/setup </a> l 

    <a href="https://setup-activation.org/">office.com/setup</a> l 

    <a href="https://notronsetup.com/"> norton.com/setup </a>

  9. www.mcafee.com/activate | Sep 13, 2018
    McAfee is an American Company dedicated to producing all kind on computer security software to protect the users from online and offline threats. Moreover, they already have many products that provide you with different protection according to your need and usage. Also, they keep on updating their antivirus database to provide you with effective real-time protection. McAfee application is available for PC, Laptop, Mac, iOS, and Android.                                 mcafee.com/activate
  10. www.Webroot.com/Safe | Sep 13, 2018
    www.webroot.com/safe - Webroot has a wide range of product such Spy Sweeper, Windows Washer, Webroot Internet Security Essential, and Webroot SecureAnywhere etc. The first commercial product which was launched by the Webroot is Webroot Windows Washer, which is a trace removal agent. Webroot Spy Sweeper has been designed to remove and block the spyware from your system. With the Webroot Spy Sweeper’s enterprise version Webroot entered into the enterprise market. Webroot offers the protection to your Windows PC, Mac and Mobile devices from the online threats, spyware and cyber attacks etc.                                                                                                                                            www.Webroot.com/Safe
  11. mcafee.com/activate | Sep 13, 2018
    mcafee.com/activate- McAfee Installation is such an easy or simple process as you have to make sure that above-mentioned prerequisites should be fulfilled before getting started with the McAfee Activation Process.                          mcafee.com/activate
  12. office.com/setup | Sep 13, 2018
    office.com/setup- Microsoft Office includes a wide range of desktop applications such as Word, Excel, Access, PowerPoint, Groove, OneNote, Publisher and Outlook which helps you to complete the various task easily such as writing a letter, sending an email and creating PowerPoint presentation.                                       office.com/setup
  13. garmin.com/express | Sep 13, 2018
    Garmin.com/express  -Garmin Express gives you the notifications as soon as the updates are available for your Garmin device. You can also sync with the Garmin connect by using the Garmin Express. Garmin Express helps you to transfer or upload your daily activities and data to your Garmin Connect account.                         garmin.com/express
  14. office.com/setup | Sep 13, 2018
    Office.com/setup - Get Started to activate office setup by visiting office website and enter office product key to verify it.If you already entered a product key and looking for your software, go to office.com/setup directly and click on my account page for office installation and manage  your subscription.If you have not entered office product key yet, Follow steps for setup. Do not worry we will help you.                             www.office.com/setup
  15. Dustin R. Reed | Sep 13, 2018
    ESR (Eric Schekler Réalisations) est une agence de communication globale, notre agence de propose une diversité de services professionnels allant de la conception de sites internet à la création graphique, conception d'identité visuelle, création de logos, plaquette commerciale, référencement SEO, marquage vehicule, marquage publicitaire, signaléique, Imprimerie, impression numérique, reprographie, e-mailing, Voir nos réalisations.
  16. Tim Cole | Sep 12, 2018
    There is so much in this article that I would never have thought of on my own. Your content gives readers things to think about in an interesting way. Thank you for your clear information.DETECTIVES MADRID
  17. Dustin R. Reed | Sep 12, 2018
    I high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more information?DETECTIVES MADRID
  18. karen minton | Sep 11, 2018

    Nice knowledge gaining article. This post is really the best on this valuable topic. 

    https://www-mcafee-activate.com/

    https://mcafee-activate.me/

    https://how-to-setup.org/

    https://offiice-setup.download/

  19. pradeepogen | Sep 08, 2018
    Ogeninfo is a creative website design company in Delhi. We offer a full range of digital marketing. thanks you for sharing web design company in india
  20. Petra Junker | Sep 07, 2018
    very interesting post.this is my first time visit here.i found so mmany interesting stuff in your blog especially its discussion..thanks for the post!DETECTIVE MADRID
  21. activation.kaspersky.com | Sep 07, 2018
    Disclaimer: www.activation-kaspersky.com is an independent support provider on On-Demand Technical Services For Kaspersky products. Use Of Kaspersky Name, logo, trademarks & Product Images is only for reference and in no way intended to suggest that www.activation-kaspersky.com has any business association with Kaspersky trademarks,Names,logo and Images are the property of their respective owners, www.activation-kaspersky.com disclaims any ownership in such conditions.   activation-kaspersky.com    
  22. Garmin.com/express | Sep 07, 2018
    Garmin Download at www.garmin.com/express. Register, update and sync your garmin express today and get started with your Garmin maps       Garmin.com/express      
  23. NORTON.COM/SETUP | Sep 07, 2018
    norton.com/setup - The company has developed a vast variety of security tools and software. Norton is one of the most popular brands amongst the users which offers the protection from malware and other threats. Unlike the other security tools available in the market the Norton Antivirus offers the cross-platform security. Also, the removal of malware from your system after detecting it using the scanning features. NORTON.COM/SETUP    
  24. Merchant account for tech support | Sep 07, 2018
    The merchant account for tech support provides the user to contact Instabill which normally offers the users numerous payment processing solutions for the technical support merchants which may be separated into four categories.    Instabill provide merchant account for tech support to connect to a vast number of domestic,offshore affairs.    Merchant account for tech support  
  25. outlook support | Sep 07, 2018
    Outlook is an email service provided by the Microsoft. It was originally known as Hotmail which was the 1st email service in the history. Since then, they have upgraded a lot in terms of services and performance. It has many features to attract the attention of the users including  calendar, journal, note taking, contact manager, task manager, and web browsing too.    outlook support
  26. yahoo customer service | Sep 07, 2018
    yahoo customer service, Yahoo mail is another free web mail service provider with many users around the globe. They have specially designed products for the business use. Using the Yahoo mail, you get free 1TB of cloud space to store and send an attachment and other media. Other basic features includes virus and spam protection.   yahoo customer service
  27. jess | Sep 03, 2018

    Norton.com/setup Online Help – To enable this protection for your Windows or Mac PC, all you need to do is download, install and activate the Norton Setup. But, before you start with the downloading process, remember to uninstall the already installed security software or antivirus (if any) from your device. This is mandatory to avoid any software conflict issue.norton.com/setup

    #norton.com/setup_install   #norton.com/setup_login  #norton_antivirus_setup  #norton_security  #norton_product_key

    www.webroot.com/safe – Activate Your Webroot Safe today by just visiting Webroot.com/Safe as installing Webroot is a snap.www.webroot.com/safe You may download, open, enter keycode & get protected by Webroot Com Safe.www.webroot.com/safe

    #reinstall_webroot    #webroot_keycode   #webroot_secureanywhere_keycode    #webroot_antivirus   #install_webroot_with_keycode

    AOL Mail - Aol Sign in, Sign up, Login etc at AOL com Mail. AOL Email Sign in at Mail.aol.com & Also do AOL Password Reset. My AOL Account at aol.com, login.aol.com, i.aol.com or aol.co.uk AOL Mail

    #aol_mail_login_site   #aol_mail_down   #aol_mail_download   #aol_mail_toolbar   #aol_mail_versions

    Linksys is an American Company selling data networks and hardware products mainly to home users and small business. Some of the Linksys products are wired and wireless Router, Ethernet switches, internet camera, audio-visual products and network storage system.Linksys-Router-Support

    #linksys_router_login   #linksys_wireless_router_setup   #linksys_router_setup  #linksys_smart_wifi  #linksys_router_update 

    We here at contact assistance take any kind of query related to Dell printers, weather it is regarding setup, installation or driver issues. We will help you troubleshoot the printer in few easy stepsdell-laptop-support

    #dell_support_driver_download    #dell_support_warranty   #dell_pro_support_number   #dell_laptops   #dell_warranty_support_number  #dell_laptops_drivers

    The procedure written in the above steps will give you the freedom to download and install the Microsoft office setup online from office.com/setup easily without any issues. But, if issues still occur while downloading the Office setup online or during the installation process of Microsoft office setup online then Contact us at office.com/setup and we will provide you the support.Office.com/setup

    If you really need to fix the issues on your own which are mentioned above then you may follow the troubleshooting steps given on the official website i.e. norton.com/setup. In case the troubleshooting steps did not fix the issue then you may directly contact Norton Support team using the toll-free number. Our professionals will then help you to fix the issues in a very less time. Call Norton Support for the help or visit norton.com/setupnorton.com/setup

  28. sophia | Sep 03, 2018

    Good Post and you have information for bitefender sp

    Click here :

    <a href="http://www.mybitdefendercentral.com">mybitdefendercentral.com</a>
    <a href="http://www.bitdefendercentral.me">bitdefendercentral.me</a>
    <a href="http://www.bitdefendercentralz.com">bitdefendercentralz.com</a>
    <a href="http://www.bitdefendercentral.services">bitdefendercentral.services</a>
    <a href="http://www.gotrendmicro.com/trendmicro-com-download">TrendMicro.com/download</a>
    <a href="http://www.gettrendmicro.com/trendmicro-com-bestbuy">TrendMicro.com/bestbuy</a>
    <a href="http://www.office-com-setup.fr">Office.com/setup</a>
  29. keshav | Aug 30, 2018

    For the corporate groups close Delhi or the NCR locale, they can enjoy an energizing and thrilling corporate day trip close Delhi and shed off all the exhaustion from their boisterous calendars.

    http://resorts.neardelhi.in/picnic-spots.html

  30. keshav | Aug 30, 2018

    <a href="http://resorts.neardelhi.in/picnic-spots.html">Corporate team outing near Delhi</a>

    For the corporate groups close Delhi or the NCR locale, they can enjoy an energizing and thrilling corporate day trip close Delhi and shed off all the exhaustion from their boisterous calendars.

  31. jordan | Aug 23, 2018
    Reset AOL Mail Password – If you are a user of AOL Mail then you are aware of a great many features of AOL Mail and must have experienced them. The AOL Mail has very user-friendly ways to deal with the issues of their customer’s issues too. Such as in case you forget your password and want to change it for good. You can follow these steps to Reset AOL Mail Password.
  32. jordan | Aug 23, 2018

    norton.com/setup – Norton, the world’s largest security software provides high-end protection against all kinds of threats and viruses lurking in the internet marking. These viruses, Trojan horses, scams and other malicious the software can harm important data and steal your confidential information (while accessing your bank account online). To get rid of this security issue, Norton has come up with a range of security software for both consumers and business PCs. You can choose any Norton security software from those mentioned below as per your specific requirements.

    Pogo Support - Call 1-844-456-8733 (US/CA) or 01444 39 0119 (UK) for Pogo-related issues. Any errors or issues will be fixed by us related to Pogo Games.pogo support

    Chargeback Representment We are directly integrated with banks and merchant services, allowing us to track down a dispute and take a pro-active approach to solving a problem before it turns into a chargeback. By taking prompt action on notifications (also known as media requests or requests for information) and making sure the banks have received our communications, we can help you avoid chargebacks.

    123.hp.com/setup- HP provides a vast range of peripheral devices such as DeskJet, OfficeJet, OfficeJet Pro, All-in-One and Envy printers etc. The HP printers use the latest technology and advanced features which helps you to print, copy and scan as well with ease.

    Get all kind of merchant services and processing details at the Merchant Stronghold including High Risk Merchant Account, High Risk Payment Gateway, Low Risk Merchant Account, and other similar service. Also, you can get the Merchant Account for Online Business, Merchant Account Payment Gateway, High Risk Credit Card Processing details for your business by analysing the Merchant Account Provider. international payment gateway

    norton.com/setup Online Help – Step by Step guide for Norton Setup, Download & complete installation online. We are providing independent support service if in case you face problem to activate or Setup Norton product.

    office.com/setup - Office Setup can be downloaded and installed on your devices by visiting the link office.com/setup online. Microsoft Office suite includes a number of world-leading applications like MS Word, MS Excel, and many others. Every version of the Office product requires a product key to activate the subscription. Let’s discuss the process of downloading, installation, and activation of your version of the Office product.

  33. David Martin | Aug 23, 2018

    I think all the points are very good and giving full information. Thanks for sharing . 

    mcafee.com/activate

  34. shweta | Aug 22, 2018
    independent escort in Delhi Wow This website is fantastic Everyone will love your post. And its writing is very good and it is very interesting to read. Thank you.
  35. http://webroot.com-safe.us | Aug 22, 2018
    Webroot.com/safe - Whether you use a computing device for personal use or for your business. You are always under threat. The attackers with their highly advanced technology are waiting for your make a mistake and they will steal your data in a snap. In simple words, your personal, as well as professional data in under threat and you, need to protect them.
    <a href="http://webroot.com-safe.us">Webroot.com/safe</a>
  36. http://mychromecastsetup.com | Aug 22, 2018

    Designed and Developed by Google, this device allows the user to live stream video content directly on their Television. The Google Chromecast is designed as a small dongle that enables the user to use the internet to stream audio-visual content in high-definition. Google’s Chromecast is a cute little circular dongle (or a thick thumb drive, if you have an earlier model) that takes video and audio from a smartphone, tablet, laptop, Mac or PC, and streams it to a TV.
    <a href="http://mychromecastsetup.com">chromecast.com/setup</a>

  37. http://webroot.com-safe.us | Aug 22, 2018
  38. chromecast.com/setup | Aug 21, 2018
  39. Simone Maurer | Aug 18, 2018
    I recently found many useful information in your website especially this blog page. Among the lots of comments on your articles. Thanks for sharing.internet dental marketing
  40. Jones Wilson | Aug 17, 2018
    I was impressed, I have to say. In fact, I rarely encounter educational and funny blogs. You may strike a nail on your head. Your idea is wonderful. The problem is one in which adequate individuals are not speaking intellectually. I am pleased that I found this by seeing this and searching for one thing.Regards - www.office.com/setup
  41. paul wililam | Aug 16, 2018
    Amazon-inc helps you find and compare the products you want and enjoy the cheapest prices on a wide range of top brand products from leading stores.Amazon india
  42. paul wililam | Aug 16, 2018

    www.office.com/setup - We made Office Setup so easy that you may simply run the setup by visiting office.com/setup and enter the product key to get started with www.Office.com/setup.office.com/setup

    www.office.com/setup - We made Office Setup so easy that you may simply run the setup by visiting office.com/setup and enter the product key to get started with www.Office.com/setup.office.com/setup

    If getting trouble in the installation of Norton setup then contact Norton support or norton.com/setup to get the best solution to your problem. Our representative will guide you through the Norton setup installation procedure and help you with the other error as well related to your Norton product.norton.com/setup

  43. apk market | Aug 16, 2018
  44. modapkmarket | Aug 16, 2018

    wifikillwifikill prowifi kill

    The white hat security researchers, as well as notorious hackers, keep on making continuous efforts to find a flaw in networks and take control of your devices.

  45. wifikill pro | Aug 16, 2018
    It goes without saying that no device or network is completely secure.
  46. Anabel | Aug 15, 2018
    Our loan service will help you to borrow urgent cash in the least possible of time.. There's a listings you are encounter inside a mortgage loan for example Amortization, Apr, Flexible cost household loan, Monetary financial debt in order to earnings percentage, Action as an alternative, atmosphere market really worth Set price house mortgage, Forbearance, Foreclosures, Curiosity and so on.. A CDPE has the credentials and coaching the loan providers are searching for, and the expertise to get the transaction negotiated and closed.. green trust cash tribal installment lenders | green trust cash instant approval installment loans | green trust cash direct installment loans for bad credit | green trust cash tribal loans on line | green trust cash installment loans for no credit check | green trust cash private personal loan lenders without credit checks
  47. nikki | Aug 11, 2018
    oursainbury

    oursainsburys

    oursainsburys

    ukoursainsburys sign in

    oursainsburys discounts

    oursainsburys.co.uk sign

    upoursainsburys.co.uk registration

  48. kiski | Aug 11, 2018
    checkmyrota

    checkmyrota

    check mycheck my rota argoscheck my rota argos appcheck my rota argos swlcheck my rota ie argos

  49. small business | Aug 10, 2018
    Based on him, thoughts that you simply feel you are not going to adequate for obtaining money or even you'll stay poor because of your family history and genealogy are small-scale thoughts the truth that the bad contain while that wealthy are devoted creating variety and advantageous about types own financial situation. The time how the writer, Harv Eker, wants that will help you stress from is that the selection of mind should certainly be ‘set’ from success to attain all kinds of things in everyday routine. financejourney.org

    Online shopping is one of the newest as well as upcoming style in Malaysia. The credit score nevertheless for that increase between your online consumers takes it towards the elevate from the web usage through the globe. The internet based shopping experience not by yourself allows you to compare the expense and much more desirable item options however probably eventually ends up making sure you've got a whole large amount of saving for your pocket. Malaysia internet based shopping is placed to expand in a huge choice, looking round the wonders these did definitely. cybershopping.org

    In growing countries young adults take far more advantage developed by facility while they've a lack of resources and also the as time that they'll cannot share with there looks at. But it is also possible due to technology through which they will get knowledge upon less time. Radio, mobile smartphone and also the web is needed in informal and also the as expert education. educationbox.org

  50. Jürgen Krause | Aug 10, 2018
    This is the type of information I’ve long been trying to find. Thank you for writing this information.DETECTIVES PRIVADOS MADRID

    Leave a comment

     
     

    This post may include "forward-looking statements" including, without limitation, statements regarding CoStar's expectations or beliefs, which are based on our current beliefs and various assumptions concerning future events and circumstances that are subject to change.  Actual results and events may ultimately be materially different.  All forward-looking statements are based on information available on the date published, and we assume no obligation to update these statements.  You should not construe this post as investment, tax, accounting or legal advice.