Jun 16, 2016
Renters Have Spoken Once Again: Apartments.com Is the Site They Love to Visit Most
The New Apartments.com Celebrates 15th Month in the Market – and 15th Consecutive Month as Most Trafficked Apartment Listing Site
SAN FRANCISCO, June 16, 2016 – Proving that numbers – especially industry-leading numbers – tell the story best, Apartments.com celebrated its 15th consecutive month as the industry’s most trafficked apartment listing site, according to comScore. The winning-streak continues to validate the site’s renter-centric redesign, backed by the milestone delivery of more than fifty million True Leads™ to rental communities.
“We set out to deliver a site that renters would love; we hit that target right off the bat and haven’t looked back,” said Andrew Florance, Founder and Chief Executive Officer of CoStar Group, which owns and operates the Apartments.com Network.
“With every passing month, we’ve maintained our number one position by continuing to innovate and deliver the experience renters want,” he said. “We’re passionate about connecting renters with their perfect new homes and serving apartment communities with True Leads™ and qualified renters.” According to the recently released comScore report, Apartments.com received 244 million visits from March 2015 through May 2016 placing the site in first place once again as the most trafficked.
The Apartments.com Network’s success has been fueled by a collective passion to give renters great choices, powerful search tools and valuable content, including 3D tours and renter reviews. According to internal data on unbounced sessions gathered by Google Analytics, visitors on Apartments.com spend an average of 14 minutes on the site and generate an average of 26 page views – a tribute to the site’s ability to engage users and provide a superior, valuable renter experience.
Apartments.com’s success is also based on a commitment to deliver the most qualified leads to advertisers: the comScore designation comes on the heels of Apartments.com’s recent delivery of its fifty millionth lead and its focus on delivering True LeadsTM, which sets a new industry standard in connecting the most qualified, knowledgeable renters to the right properties quickly.
The final winning element in the site’s success is a targeted focus on relevant marketing – kicked off at the start with a revolutionary $130 million launch campaign in 2015, followed by an industry-first Super Bowl commercial and $100 million campaign in 2016.
“With every step, we’re delivering surges in traffic for our advertisers and tremendous opportunities for renters who trust our site to connect them with fantastic apartments,” said Florance. “We’re looking forward to breaking new records by delivering experiences that yield the best results for both our visitors and our clients alike.”
Apartments.com celebrates its 15th month as the industry’s most trafficked apartment listing site at the National Apartment Association’s annual conference in San Francisco – where Apartments.com has the largest exhibitor presence, and is showcasing its powerful capabilities to attendees all week.
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Apartments.com is the leading online apartment listing website, offering renters access to information on more than 500,000 available units for rent. Powered by CoStar, the Apartments.com Network of sites includes Apartments.com, ApartmentFinder.com, and ApartmentHomeLiving.com. Through an exclusive partnership with Move, a subsidiary of News Corp, Apartments.com is also the exclusive provider of apartment community listings across Move’s family of websites, which include realtor.com®, doorsteps.com and move.com. This offers advertisers one listing on one network, over six powerful sites. Apartments.com is supported by the industry’s largest professional research team, which has visited and photographed over 400,000 properties nationwide. The team makes over one million calls each month to apartment owners and property managers, collecting and verifying current availabilities, rental rates, pet policies, fees, leasing incentives, concessions, and more. Apartments.com offers more apartments than other apartments websites, and innovative features including a Polygon™ tool that allows users to define their own search areas on a map, and a “Plan Commute” feature that lets users search for rentals in proximity to a specific address. Apartments.com creates easy access to its listings through a responsive website and iOS and Android apps, and provides unmatched exposure for its advertisers through an intuitive name, strategic search engine placements and innovative emerging media. The Apartments.com network reaches millions of renters nationwide, driving both qualified traffic and highly engaged renters to leasing offices. For more information: www.apartments.com.
This news release includes "forward-looking statements" including, without limitation, statements regarding the company’s expectations, beliefs, intentions or strategies regarding the future. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements, including the risk that the company is unable to maintain or increase the number of leads and site traffic, is unable to maintain its number one position, or is unable to break new records by delivering experiences that yield the best results for both the company’s visitors and its clients. More information about potential factors that could cause actual results to differ materially from those discussed in the forward-looking statements include, but are not limited to, those stated in CoStar Group's filings from time to time with the Securities and Exchange Commission, including in CoStar Group's Annual Report on Form 10-K for the year ended December 31, 2015, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2016, each of which is filed with the SEC, including in the "Risk Factors" section of those filings, as well as CoStar Group's other filings with the SEC available at the SEC's website (www.sec.gov). All forward-looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements, whether as a result of new information, future events or otherwise.