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Sep 03, 2008

CoStar Showcase Launches With $1 Million in Presale Subscription Orders

2008-05-15 2008 CoStar Showcase Launches With $1 Million in Presale Subscription Orders New Online Marketing Service and Free Property Search Enables Commercial Real E...

2008-05-15 2008 CoStar Showcase Launches With $1 Million in Presale Subscription Orders New Online Marketing Service and Free Property Search Enables Commercial Real Estate Professionals To Reach More Prospects and Generate More Leads from Their Online Property Listings

BETHESDA, MD – May 15, 2008 – CoStar Group, Inc. (Nasdaq: CSGP ), the number one provider of commercial real estate information/marketing solutions, today announced the launch of CoStar Showcase™ (www.CoStar.com), an online property marketing service designed to provide commercial real estate professionals a dynamic new channel for maximizing the visibility of their available office, retail, warehouse/industrial, multifamily, land and other commercial properties before a large audience of online prospects.

CoStar Showcase will harness the substantial and previously untapped web traffic generated at CoStar.com, which includes more than 1.3 million unique visitors each quarter, and additional traffic generated on Google™, Yahoo!® and other leading search engines, to create an all-new, high-impact online marketing service that enables commercial real estate professionals with available space for lease and property for sale to reach more prospects and generate more leads.

This new online marketing service from CoStar offers a number of advantages over other online property marketing services:

  • CoStar Showcase is the only major, online commercial property search tool that requires  no search fees or registration. Visitors to www.CoStar.com can access this truly open service to search tens of thousands of for-lease and for-sale commercial property listings by location, available space, and rental rate or sale price range.

  • Property listings marketed on CoStar Showcase will be exposed to an enormous online audience, including the 1.3 million unique visitors who go to www.CoStar.com each quarter, and thousands more expected through keyword linking strategies with Google, Yahoo, and other major search engines.

  • Only property listings from commercial real estate professionals will be allowed on CoStar Showcase, in an effort to assure that all listings are active and available as advertised. Each listing is expected to include the listing broker’s telephone number and email address.

  • All listing information on CoStar Showcase is taken directly from CoStar’s comprehensive commercial property database, updated by the industry’s largest and most respected research service. CoStar will make every effort to ensure the listing information is accurate, up-to-date and free from mislabeled, outdated or “dead” listings that clutter other online property search services. It also makes posting listings a simple process, with no text to be keyed in, images uploaded or other time-consuming tasks.

“CoStar Showcase offers a true competitive advantage for commercial real estate professionals who want to gain additional valuable exposure for their available property listings by reaching more prospects and generating more leads online,” said Andrew C. Florance, CoStar Group Founder and CEO.  "After more than 20 years building our business by helping commercial real estate professionals use technology to market their listings more effectively, I believe CoStar is uniquely positioned to offer a better way to help our thousands of subscribers present their listings to a vast audience of highly qualified prospects.”

Clients have responded enthusiastically to the new service, recognizing the numerous advantages it offers for marketing their listings online. As a result, CoStar has signed more than $1 million in presale subscriptions for CoStar Showcase, including subscriptions with more than 100 commercial brokerage firms across the country. These contracts include a trial period and an option to cancel, but based on the response received to date, CoStar believes CoStar Showcase to be a very compelling and effective solution for those interested in marketing their listings online.

CoStar will be officially presenting CoStar Showcase at next week’s International Council of Shopping Center’s (ICSC) global retail real estate convention in Las Vegas, NV. Please visit CoStar exhibit booth # S1014 in the Trade Exhibition (South Hall.) Additional information on CoStar Showcase is available at www.CoStar.com/showcaseinfo. To learn more about how CoStar Showcase can present your commercial property listings to an even larger audience of online prospects, please speak with a CoStar Showcase product specialist at 1-877-726-7827.

About CoStar Group, Inc.

CoStar Group, Inc. (Nasdaq: CSGP ) is the number one provider of commercial real estate information/marketing solutions to commercial real estate professionals in the United States and United Kingdom. CoStar's suite of services offers customers access via the Internet to the most comprehensive database of commercial real estate information throughout the U.S. as well as in the United Kingdom and France.  Headquartered in Bethesda, MD, the company has approximately 1,300 employees, including the largest professional research organization in the industry. For more information, visit www.costar.com.

This news release includes "forward-looking statements" including, without limitation, statements regarding CoStar’s expectations, beliefs, intentions or strategies regarding the future. These statements are subject to many risks and uncertainties that could cause actual results to differ materially from these statements. More information about potential factors that could cause actual results to differ materially from those discussed in the forward-looking statements include, but are not limited to, those stated in CoStar's filings from time to time with the Securities and Exchange Commission, including CoStar’s Form 10-K for the year ended December 31, 2007 and CoStar’s Form 10-Q for the quarter ended March 31, 2008, under the heading “Risk Factors.”  In addition to these statements, there can be no assurance that CoStar Showcase will enable commercial real estate professionals to reach more prospects and generate more leads from their online property listings; that CoStar Showcase will maximize visibility of commercial real estate professionals available office, retail, warehouse/industrial, multifamily, building sites and other commercial properties before a large audience of online prospects; that CoStar Showcase will harness the substantial and previously untapped web traffic generated at CoStar.com and additional traffic generated on Google, Yahoo and other leading search engines to create an all-new, high-impact online marketing service that enables commercial real estate professionals with available space for lease and property for sale to reach more prospects and generate more leads; that CoStar Showcase will offer a number of advantages over other online property marketing services; property listings marketed on CoStar Showcase will be exposed to an enormous online audience; that thousands of web visitors will be generated through keyword linking strategies with Google, Yahoo and other major search engines; that all listings on CoStar Showcase will be from commercial real estate professionals; that all listings on CoStar Showcase are active and available as advertised; that each listing will include the listing broker’s telephone number and email address; that the listing information on CoStar Showcase is accurate, up-to-date and free from mislabeled, outdated or “dead” listings; that posting listings will be a simple process; that CoStar Showcase will be a true competitive advantage for commercial real estate professionals; that commercial real estate professionals will gain additional valuable exposure for their available property listings by reaching more prospects and generating more leads online; that CoStar is uniquely positioned to offer a better way to help our thousands of subscribers present their listings to a vast audience of highly qualified prospects; that the $1 million in presale subscriptions for CoStar Showcase will be maintained or that some or all of those subscriptions will not cancel that CoStar Showcase will be a very compelling and effective solution for those interested in marketing their listings online. All forward-looking statements are based on information available to CoStar on the date hereof, and CoStar assumes no obligation to update such statements.
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