PRESS RELEASE DETAIL


Jun 06, 2013

CoStar Group’s LoopNet Traffic Jam Campaign Wins “Best of Show” in 2013 Summit Awards

Honor Recognizes Excellence in Integrated Marketing Campaign for LoopNet Premium Lister

WASHINGTON, DC –  CoStar Group, Inc. (NASDAQ: CSGP), commercial real estate's leading provider of information, analytics and marketing services, today announced that it received “Best of Show Campaign” honors in the Summit International Awards for a national, integrated marketing campaign supporting its LoopNet Premium Lister product.

Combining print, digital and outdoor multi-media, the campaign focused on the theme that if a property isn’t advertised with a premium listing on LoopNet.com, it might as well be invisible. The campaign launched in 2012 with a series of direct mail and email communications and online display ads. In January 2013, the campaign culminated with LoopNet’s ground-breaking “LA Traffic Jam” event, when a live audience witnessed a stunning visual effect that made a 12-story building in downtown Los Angeles appear to vanish before their eyes. The award-winning marketing campaign was developed by Creative i, a Palo Alto-based integrated communications firm.

“Premium Lister leverages LoopNet.com’s powerful online marketing platform to help commercial real estate brokers and owners achieve maximum exposure for their listings with tenants and buyers,” said CoStar Founder and CEO Andrew C. Florance. “This powerful product is deserving of an equally impactful marketing campaign, and we are thrilled with the results. Receiving this recognition from Summit International is a tremendous honor in addition to the positive response we’ve received from our clients.”   

The 2013 Summit Creative Award competition received more than 5,000 submissions from 25 countries. Over the past 19 years, the Summit International Awards organization (SIA) has established itself as one of the premier arbiters of creative excellence. Entries in 23 major categories were judged against a stringent set of standards. International judges searched for innovative and creative concepts, strong executions and the ability to communicate and persuade.

About the Summit International Awards

The Summit International Awards (SIA) organization is dedicated to furthering excellence in the marketing communications industry. It administers three distinguished advertising and marketing award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

The SIA is the oldest and most prestigious organization that administers an advertising award exclusively for firms with limited billings. Throughout its 19-year history, its Creative Award has established itself as a premier arbiter of creative and communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class. For more information, visit http://www.summitawards.com/.

About CoStar Group, Inc.

CoStar Group (NASDAQ: CSGP) is commercial real estate's leading provider of information, analytics and marketing services. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. Through LoopNet, the Company operates the most heavily trafficked commercial real estate marketplace online with more than 7 million registered members. CoStar operates websites that have approximately 10 million unique monthly visitors in aggregate. Headquartered in Washington, DC, CoStar maintains offices throughout the U.S. and in Europe with a staff of approximately 2,000 worldwide, including the industry's largest professional research organization. For more information, visit

 

www.costar.com

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This news release includes "forward-looking statements" including, without limitation, statements regarding CoStar's expectations, beliefs, intentions or strategies regarding the future. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements. More information about potential factors that could cause actual results to differ materially from those discussed in the forward-looking statements include, but are not limited to, those stated in CoStar's filings from time to time with the Securities and Exchange Commission, including CoStar's Annual Report on Form 10-K for the year ended December 31, 2012, and CoStar's Quarterly Report on Form 10-Q for the quarter ended March 31, 2013, under the heading "Risk Factors" in each of these filings. All forward-looking statements are based on information available to CoStar on the date hereof, and CoStar assumes no obligation to update such statements, whether as a result of new information, future events or otherwise.

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