Jun 06, 2016
Apartments.com Network Delivers 50 Millionth Lead for Advertisers
True Leads of Qualified Renters Are Transformative in the Industry
WASHINGTON, DC – Just two years after the acquisition by CoStar Group and complete re-launch of its site, the Apartments.com Network has surpassed delivering its 50 millionth lead to property advertisers. Apartments.com adheres to an industry leading standard for measuring a True LeadTM and has transformed the renter experience resulting in more qualified leads to its advertisers.
A True Lead means a more qualified prospective renter and is delivered as the result of the innovative tools and information that Apartments.com offers its users. Prospective renters have the ability to hone in their personal criteria for their next rental home. Visitors spend on average 14 minutes on the site and view over 26 pages of content, according to Compete.com. Renters get deep insights on the property with actual availabilities, 3D tours, images, renter reviews and detailed neighborhood information. When a lead is submitted through Apartments.com, the prospective renter is better informed and therefore more qualified.
“When we re-launched Apartments.com last year, we were determined to develop the best and most comprehensive site available for both renters and advertisers,” said Andrew Florance, CEO and Founder of CoStar Group. “In addition to our innovative features, tools and the in-depth content that renters need to make the best choice for them, we have an inventory of over 800,000 apartments, houses, condos and townhomes bringing an unsurpassed inventory of choices to the consumer. We are proud to be celebrating the 50 Millionth True Lead delivered to our advertisers and are committed to continuing to innovate to deliver the best solution in the industry.”
Apartments.com has quickly become the most trafficked apartment listing site in the industry. It now boasts a network of sites, including Apartment Finder, which CoStar Group acquired in June 2015 and re-launched in December 2015, and Apartment Home Living. In late 2015, CoStar also entered into a strategic partnership with Move, Inc., adding three additional sites to its network including move.com, realtor.com and doorsteps.com. Property advertisers now get exposure on six sites attracting the largest audience of prospective renters.
“More than just an internet listing service, we consider Apartments.com to be our partner in property marketing,” said Apartments.com client Amber Huntley-Ruiz, Director of Marketing, The Wolff Company. “We trust them to deliver unprecedented traffic through their strong network of websites as well as quality leads, effective reporting and best-in-industry market data through CoStar.”
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Keosha Burns, Director of Public Relations, email@example.com
Apartments.com is the leading online apartment listing website, offering renters access to information on more than 500,000 available units for rent. Powered by CoStar, the Apartments.com Network of sites includes Apartments.com, ApartmentFinder.com, and ApartmentHomeLiving.com. Through an exclusive partnership with Move, a subsidiary of News Corp, Apartments.com is also the exclusive provider of apartment community listings across Move’s family of websites, which include realtor.com®, doorsteps.com and move.com. This offers advertisers one listing on one network, over six powerful sites. Apartments.com is supported by the industry’s largest professional research team, which has visited and photographed over 400,000 properties nationwide. The team makes over one million calls each month to apartment owners and property managers, collecting and verifying current availabilities, rental rates, pet policies, fees, leasing incentives, concessions, and more. Apartments.com offers more apartments than other apartments websites, and innovative features including a Polygon™ tool that allows users to define their own search areas on a map, and a “Plan Commute” feature that lets users search for rentals in proximity to a specific address. Apartments.com creates easy access to its listings through a responsive website and iOS and Android apps, and provides unmatched exposure for its advertisers through an intuitive name, strategic search engine placements and innovative emerging media. The Apartments.com network reaches millions of renters nationwide, driving both qualified traffic and highly engaged renters to leasing offices. For more information: www.apartments.com.
This news release includes "forward-looking statements" including, without limitation, statements regarding the company’s expectations, beliefs, intentions or strategies regarding the future. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements, including the risk that the company is unable to maintain or increase the number of leads and site traffic. More information about potential factors that could cause actual results to differ materially from those discussed in the forward-looking statements include, but are not limited to, those stated in CoStar Group's filings from time to time with the Securities and Exchange Commission, including in CoStar Group's Annual Report on Form 10-K for the year ended December 31, 2015, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2016, each of which is filed with the SEC, including in the "Risk Factors" section of those filings, as well as CoStar Group's other filings with the SEC available at the SEC's website (www.sec.gov). All forward-looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements, whether as a result of new information, future events or otherwise.