Jul 21, 2015
Apartments.com Launches Rent for Life Sweepstakes
Promotion Will Bring Property Reviews to the Site Delivering Value to Renters and Advertisers
WASHINGTON, July 21, 2015 – Apartments.com, powered by CoStar, today launched an exciting Rent for Life Sweepstakes promotion offering apartment dwellers the potential opportunity to live “rent free” by submitting a review of their current apartment to Apartments.com. Over the course of the 12-week program, from July 20 through October 12, Apartments.com will randomly select one winner per week to receive free rent for a year, for a total of 12 winners. Then at the conclusion of the sweepstakes, Apartments.com will randomly select and announce one winner to receive free rent for life.
“Peer reviews are an increasingly important and powerful tool for helping consumers choose everything from restaurants to cars to hotels,” said Andrew Florance, Founder and CEO of CoStar Group. “This sweepstakes is a fun and exciting way for renters to help other renters by providing authentic insights on rental ntal properties while entering for a chance to win free rent.”
CoStar Group operates the largest and fastest growing network of apartment internet marketing sites which includes Apartments.com, ApartmentFinder.com and ApartmentHomeLiving.com. CoStar also provides the most comprehensive and granular information and analytics on multifamily properties to property managers, owners, investors and lenders.
While the Rent for Life sweepstakes targets renters, we expect it will also have a positive impact on how property owners and managers leverage Apartments.com to generate new leads.
Florance said, “By creating a site that renters want to use, we are driving more traffic and higher quality, qualified leads for our advertisers. On Apartments.com, we are delivering the best user experience for renters to find a new home, and they are benefitting from our unique offerings, including actual availabilities, customized search tools and robust neighborhood details. June marked the fourth consecutive month where Apartments.com was the most visited site amongst apartment rental sites.”
In support of the promotion, today Apartments.com also launched a multi-platform advertising campaign. Building on Apartments.com’s ongoing marketing campaign featuring actor Jeff Goldblum as Brad Bellflower, the eccentric Silicon Valley Maverick and visionary futurist behind the all-new, completely redesigned Apartments.com, the promotion ad buy spans broadcast, digital and social platforms.
For additional information about the sweepstakes, entry requirements and prizes, please visit: www.apartments.com/free-rent-for-life.
Apartments.com is the leading online apartment listing website offering renters access to information on more than 500,000 available units for rent. Powered by CoStar, Apartments.com is supported by the industry’s largest professional research team. Apartments.com researchers have visited and photographed over 400,000 properties nationwide, and make over 1 million calls each month to apartment owners and property managers to collect and verify current availabilities, rental rates, pet policies, fees, leasing incentives, concessions, and more. Apartments.com offers more apartments than other apartments websites, and innovative features to help renters refine their searches, including map searches, a PolygonTM tool to draw their own search area on a map, and a “Plan Commute” feature that lets them search for rentals in proximity to a specific address. Apartments.com creates easy access to its listings through a responsive website and iOS and Android apps, and provides unmatched exposure for its advertisers through an intuitive name, strategic search engine placements and innovative emerging media. Apartments.com reaches millions of renters nationwide, driving both qualified traffic and highly engaged renters to leasing offices nationwide. Apartments.com is a subsidiary of CoStar Group, Inc. (http://www.costar.com), the commercial real estate industry’s leading provider of information, analytics and online marketplaces. CoStar maintains the largest database of commercial properties in North America and the U.K., including over 459,000 U.S. apartment communities and 20 million units. The Apartments.com network of apartment rental websites also includes Apartment Home Living (http://www.apartmenthomeliving.com), a leading social media apartment website distinguished by a "live for fun" community experience, proprietary lifestyle matching and local living guides to help renters find their perfect place to live. For more information, visit Apartments.com.
About CoStar Group, Inc.
CoStar Group, Inc. (Nasdaq: CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. LoopNet is the most heavily trafficked commercial real estate marketplace online with more than 9 million registered members. Apartments.com, ApartmentFinder.com and ApartmentHomeLiving.com form the premier online apartment resource for renters seeking great apartment homes and provide property managers and owners a proven platform for marketing their properties. CoStar operates websites with over 22.4 million unique monthly visitors in aggregate as of March 2015. Headquartered in Washington, DC, CoStar maintains offices throughout the U.S. and in Europe and Toronto, Canada with a staff of approximately 3,000 worldwide, including the industry’s largest professional research organization. For more information, visit www.costargroup.com.
This news release includes "forward-looking statements" including, without limitation, statements regarding Apartments.com’s expectations, beliefs, intentions or strategies regarding the future. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements. The following factors, among others, could cause or contribute to such differences: the risk that the Rent for Life promotion and/or the promotion ad buy do not produce the results expected and discussed in this release, including the expected impact on new leads for property owners and managers, more traffic and higher quality, qualified leads for advertisers. More information about potential factors that could cause actual results to differ materially from those discussed in the forward-looking statements include, but are not limited to, those stated in CoStar's filings from time to time with the Securities and Exchange Commission, including in CoStar's Annual Report on Form 10-K for the year ended December 31, 2014, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2015, each of which is filed with the SEC, including in the "Risk Factors" section of the filing, as well as the company's other filings with the SEC available at the SEC's website (www.sec.gov). All forward-looking statements are based on information available to CoStar on the date hereof, and CoStar assumes no obligation to update such statements, whether as a result of new information, future events or otherwise.